May 14th, 2009 by admin

A very sensational marketing gimmick in the poker industry came from BestPoker.com. It gives all the qualifiers for its “Poker in the Sky” inaugural tournament a lift up to 150 feet off the ground using a big crane. The platform will raise 22 final qualifiers over the Kungstradgarden in the center of Stockholm. This unheard of promotional idea was conceived to generate publicity for the poker tournament.

To add further to the excitement, the first prize for this literally sky high event is a brand new Kawasaki motorcycle. Other major prizes include a Scott sports utility vehicle or SUV, an iphone, a wristwatch, and an Xbox. This unique poker event will take place May 13th and will last for an estimated four hours.

The VIP manager at BestPoker, Magnus Bjuggren, says that the “Poker in the Sky” was planned for quite some time and is designed to blow away the competition. Magnus adds that this is their way of rewarding their pool of talented poker players by giving them something unforgettable while playing their favourite game of poker.

The heady days of the prior InterPoker extreme poker challenges are revived with this derring-do shows and exotic locations. BestPoker.com admits the possibility of holding similar attention-grabbing events that will capture the public’s imagination and awe.

The marketing manager of BestPoker is Robert Arfvidsson who says this could just be the first of a series of such eye-catching events. The company also plans to introduce this wild but safe concept to other European cities and even to South America. This will add impetus for the Stockholm winner to defend his or or championship title in succeeding poker events.